One of the uses for the FOCM Network is to help solve business issues, questions or needs through brainstorming and crowdsourcing.
A recent request came to see if an alternative name could be generated to the term “Business Development”. In the clinical research world, “Business Development” is essentially: “Sales”. In the pharmaceutical commercialization sector, “Business Development” involves: licensing, partnerships, alliances, acquisitions.
I am looking for your help in coming up with new terminology, something which has to do with these key words:
Please submit responses in the comment sections.