A couple of years ago, a friend was going to open a retail business and knew the theme she wanted, but was unsure of the name. I offered to tap into my network of and see what we could come up with. I emailed a group of about 30 people and we conducted a name brainstorming session via email. Within a week, we had over 100 names and about 15 which she felt were very good ones. There is so much talent and experience in the FOCM Network, tapping into FOCM members to solve business problems is one of the benefits of membership.